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marketing spend

См. также в других словарях:

  • Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… …   Wikipedia

  • Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… …   Wikipedia

  • spend — ▪ I. spend spend 1 [spend] verb spent PTandPP [spent] [intransitive, transitive] 1. to use your money to buy or pay for things: • How much do we have to spend? • It is worth spending money on advertising …   Financial and business terms

  • Marketing operations — Key concepts Adobe • Automation • Benchmarking Best Practices • Budget Cisco Systems • CMO Data Privacy • Data Quality Data Warehouses • Database Marketing Demand Generation Digital Asset Management Enterprise… …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing ethics — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing strategy — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • Marketing accountability — is a term that signifies management with data that is understandable to the management of the enterprise. Overview Within marketing accountability the expression “integrated marketing communications” (IMC) implies that marketing and… …   Wikipedia

  • Marketing research mix — Marketing Key concepts Product marketing · Pricing …   Wikipedia

  • marketing services — UK US noun [plural] MARKETING ► all the activities that are involved in marketing: » It is estimated that companies around the world spend in the region of $800 billion a year on marketing services. a marketing services company/division/group… …   Financial and business terms

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